"If technology is misunderstood, it’s wrongly perceived, valued and accepted”

Luis Bohorquez - Founder and Leader of Tech Behavior at Leaps Lab

In his research Bohorquez found that most tech business and design leaders don’t really understand the power of decoding people’s tech experiences. Today technology is far more than how we communicate, it’s also how we make sense of our lives. If you aren’t aware of how technology really makes users feel, interact and decide, it’s literally because you mainly follow a business-tech approach, which puts machine efficiency first, not people. The fact is that a lack of behavioral learning systems to bridge tech companies, client-users and design teams is what creates most problems of adaptation to and organization around new technologies in work and personal environments. That’s why most tech company problems are actually people’s tech behavioral problems. Bohorquez challenges you to think like a tech behaviorist and solve acceptance, adaptation and organization problems through continuously decoding tech experiences as part of your processes of digital transformation, tech implementation and improvement.


Solving problems through decoding people’s tech experiences


Decoding tech experiences can organize

If users’ tech experiences are discussed and framed among them, they can find shared values and effective ways of organizing around technology. Unfortunately, leaders of organizations and tech companies are so focused on the new hypes of technology that they forget what’s most important: support peoples’ ways of organizing around technology.

Decoding tech experiences can persuade

If you want to convince users to engage with new technologies, you need to learn from what they say, share their values, accept their arguments and adopt their way of thinking. You need to persuade them through building mutual understanding and trust.

Decoding tech experiences can make you different

Every company wants to stand out from the crowd but traditional approaches to establish a point of difference fall short. Your difference is not only found in technology features. It’s found in how capable one is to engage users from a human perspective not only from an efficiency perspective.

Decoding tech experiences helps you win

A tech behaviorist plays the role of a bridge between users and the tech companies. This role is fundamental to achieve a win-win situation, though it’s always missing in the process. Mindfully, the client and the tech company work together for the sake of their users, businesses and organizations.

Decoding tech experiences allows you to lead

The most important trait of any leader in today’s world is self-awareness on tech behavior, of others and oneself. The most important capacity of humans is critical thinking. At the core of both is decoding tech experiences to make sense of people’s work and personal life.

Decoding tech experiences makes you prepared

We daily interact with multiple AI technologies simultaneously. Technology brings efficiency benefits though, when excessively used, it increases miscommunication, stress, addictions, burn outs, sadness, etc. Also, algorithm biases are proven to cause social problems such as, bulling, misinformation, gender, racism and privacy among many others. You can proactively act upon.

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Why decoding tech experiences matter

There is nothing more important to your business and clients than understanding your users’ tech experiences. It’s the bridge through which you can build mutual understanding and learning to advance users’ engagement and ways of organizing around technology. It allows you and your client to foresee the organizational, social and health problems generated by the use of technology and proactively act upon them with responsibility. That means If you aren’t aware of how technology really makes users feel, interact and decide, it’s literally because you mainly follow a business-tech approach, which puts machine efficiency first, not people. If the technology is misunderstood, technology will be wrongly perceived, valued and accepted.


To learn more about the power of decoding tech experiences and how it can solve your adaptation and organizational problems.

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